Tools of Research - 1778 Words

TOOLS OF RESEARCH * Research Tool – is a specific mechanism or strategy the researcher uses to collect, manipulate, or interpret data. * Research Methodology – is the general approach the researcher takes in carrying out the research project, to some extent, this approach dictates the particular tools that the researcher selects. THE SIX GENERAL TOOLS OF RESEARCH 1. The library and its resources For thousands of years, the library served primarily as a repository of books and manuscripts. It was, for the most part, only a slowly expanding universe of knowledge, one that could be comfortably contained within masonry walls. In the 20th century, the role of the library changed. An explosion of information occurred. Research†¦show more content†¦An FTP client program initiates a connection to a remote computer running FTP server software. After the connection is established, the client can choose to send and/or receive copies of files, singly or in groups. To connect to an FTP server, a client requires a username and password as set by the administrator of the server. D. Electronic Mail Electronic mail service, more commonly known as e-mail, allows people to communicate quickly with one another. A single message can be sent directly to one or many individuals at a single time. Unlike mail delivered by the postal service, a message sent correctly through e-mail is generally delivered in a matter of seconds, no matter where in the world the receiver is. E. News The news feature of the Internet is like a huge bulletin board on which people post messages and comments for others to react and add to. 3. Techniques of measurement Measurement is limiting the data of any phenomenon- substantial or insubstantial- so that those data may be interpreted and, ultimately, compared to an acceptable qualitative or quantitative standard. * Substantial Measurement is measurement of observable objects or variables and has an obvious basis in the real world. e.g. area, height. * Insubstantial measurement exists only as concepts (opinions, ideas, feelings and other intangible entities) * FOUR SCALES OF MEASUREMENTS A. Nominal Scale ofShow MoreRelatedTools of Research1785 Words   |  8 PagesTOOLS OF RESEARCH * Research Tool – is a specific mechanism or strategy the researcher uses to collect, manipulate, or interpret data. * Research Methodology – is the general approach the researcher takes in carrying out the research project, to some extent, this approach dictates the particular tools that the researcher selects. THE SIX GENERAL TOOLS OF RESEARCH 1. The library and its resources For thousands of years, the library served primarily as a repository of books and manuscriptsRead MoreA Research Study On Tools1342 Words   |  6 PagesB3c. Tools Each researchers study was either quantitative, qualitative or both also if there are a subtype being used such as descriptive. Therefore, depending on the method used the researchers may have used the same or different tools. The tools utilized by a researcher for the aforementioned methods may include but are not limited to the following: in-depth interviews, dairies, rating scales, questionnaires, audio equipment, physiological measurements, observation scoring, and software toRead MoreEvaluation Of A Research Tool Essay1948 Words   |  8 Pagesedu/sommerb/sommerdemo/intro/validity.htm b. Data shows validity when the test or tool used to obtain the data is believable. Two different ways of determining validity is internal and external. Internal research will show whether the research tool used has measured what the research determined from the beginning it would measure. External research can be used to generalize what the research found into other areas that are similar to the research. A researcher can use three methods to find the validity of a testRead MoreTools Of Research And Reflection1815 Words   |  8 Pages1500 Word Assignment Tools of Research Reflection – Listening To Needs Of Poverty Fall 2014 By: Charmaine Warford The tools of research and reflection available to the church to ensure it is listening deeply to the needs of the poor, prisoners, the blind and the oppressed are many and varied. There are both quantitative and qualitative means of research that can be used for reflection by the church to assess the needs of the people. Issues such as poverty are being dealt with by the churchRead MoreMarketing Research Tools Essay1277 Words   |  6 PagesMarketing Research Tools Strategic and tactical decisions need to be made when an organization needs to achieve the objectives of the research. Market research is a strategic step in determining the best solution for discovering opportunities and acquiring clients. This is the first critical step in the marketing department that creates a foundation for what a company needs to research to identify what opportunities are given and what steps need to be taken to achieve the goals. The process providesRead MoreMarketing Research Tools Essay1310 Words   |  6 PagesMarketing Research Tools Once a decision is made to use marketing research, management goals and objectives determine the type of selection methods used. There are a wide range of market research tools and methods available to decision makers. Depending on the goals and objectives of the company, researchers have many options. Some of the research tools include mail and web surveys, personal interviews, and focus groups. This paper will discuss and differentiate among the various tools used in primaryRead MoreMarketing Research Tools Essay1198 Words   |  5 PagesMarket Research Tools Marketing research is primarily focused on two categories of research: primary and secondary. These two forms of research provide insight into the driving source of the business, consumer behavior and attitudes, and possible pitfalls to the business. Secondary research provides knowledge gathered from within the business or already published information from outside of the business. Primary data is collected with specific purpose of creating a marketing strategy for the businessRead MoreKellogg Company Research Tools1139 Words   |  5 PagesCOMPANY RESEARCH TOOLS Kellogg Company Research Tools Beth Darago, Carole Firth, Chandra Pinkney University of Phoenix Marketing Research – MKT441 August 17, 2009 Kellogg Company Research Tools Introducing a new product into the market can be a very challenging process for organizations with competing businesses of the same target market. In order to understand consumer needs, purchasing behavior, and market niche, product and consumer analysis is studied in many forms of research. IntroducingRead MoreMarketing Research Tools Essay1215 Words   |  5 PagesMarketing Research Tools As a team of six investigating how to overcome the four different research tools, many ideas will flow through to allow the reader to get the most out of what is being taught. The team wants for the reader to indulge themselves in a company who will compare and contrast the selected tools available. Team C will choose to show the reader that tool is the most applicable and which tool is the least applicable. With this to be read and evaluated the team asks the readerRead MoreMarketing Research Tools Paper1080 Words   |  5 PagesResearch Methodologies Many companies use different research tools when conducting primary and secondary research. This paper will discuss the several research tools used and discuss the differences in primary and secondary research when using qualitative and quantitative approaches. Once that has been established, there will be discussion as to which tools are used for each approach and why. Primary Research Primary research also called field research is the most common approach. Primary research

Head Start - 1545 Words

For this assignment, I conducted much research on the Head Start Program. Head Start is a child development program, which provides aid and assistance to financially less fortunate families. It serves children from birth to age 5, pregnant women, and their families. Head Start is child centered and focuses much attention on preparing young children from low-income families for school. Head Start helps parents improve their basic literacy, numeric skills and employability skills. It promotes childrens developmental growth through early childhood education. The Head Start program holds classes, which instruct parents on how to promote their childs cognitive, social, language, and physical development. This program is of great importance,†¦show more content†¦This program seems to dedicate their time and energy as best they can to the children. The teachers want to see their students prosper on to well educated individuals. Even though their parents may be low in the currency a spect yet the teachers seem to not care about the money income of themselves, but in seeing the student be educated and get every opportunity they deserve. Through collaborative partnerships, Head Start fosters childrens development for life-long learning and empowers families to achieve self-sufficiency. Head Start believes that children, families and staff can benefit most from a comprehensive interdisciplinary high quality program that empowers them to reach their greatest potential. The Head Start Programs vision is to set the standard of excellence in leadership and service necessary to conquer the changes and challenges of a 21st Century generation. Through leadership, advocacy and collaborative partnerships the Head Start Program provides high quality, comprehensive services for children and families to achieve self-sufficiency. It seems they recognize and value high quality and excellence, personal and professional development, parent participation and shared governance, individual and collective achievement, the well being of their employees, mutual partnerships, and most importantly team work for the children, families, staff and community. Head Start is an evolving concept.Show MoreRelated Head Start Essay example1667 Words   |  7 PagesHead Start Head Start and Early Head Start are comprehensive child development programs which serve children from birth to age five, pregnant woman and their extended families. They are child-focused programs that have the overall goal of increasing the school readiness of young children in low-income families. . These programs try to prepare young children intellectually, socially, emotionally and physically for their future educational and social endeavors. ( U.S. Department of Health and HumanRead MoreThe Long Term Effects Of Head Start2106 Words   |  9 PagesHead Start is a federally funded government agency, that provides low income youth with pre-school and health services (Barnett, 2007). However, the long term effects of Head Start are extremely difficult to measure (Lee, Zhai, Brooks-Gunn, Han, Waldfogel, 2013). Subsequently, Head Start has become one of the most controversial government agencies (Nathan, 2007). Head Start was created in 1965, during Lyndon B. Johnson’s presidential administration, as part of the Great Society plan and the WarRead MoreThe Past, Present And Future Of Head Start2217 Words   |  9 PagesThe Past, Present and Future of Head Start Past Head Start is one of the many programs started by President Lyndon B. Johnson to fight the war on poverty in which he signed the economic opportunity act of 1964 that opened the nation to Head Start and other programs that helped low income neighborhoods, According to President Johnson â€Å"We must open the doors of opportunity. But we must also equip our people to walk through those doors (Kelly, 2016). The head Start program started out as a summer programRead More The Beneficial Head Start Program Essay2363 Words   |  10 PagesThe Head Start program is a beneficial one that helps youth overcome educational setbacks. In order for one to understand the benefits of the program one must know what its goals are, how its goals continue to be accomplished, what specific setbacks are remedied from it and how others feel about it. Head Start is a comprehensive child development program that has an overall goal to prepare children from low-income families for school (The Administration For Children And Families, 2002).Read MoreEssay about Analysis of the Head Start Program2701 Words   |  11 Pagesof the Head Start program, discuss the historical background of the policy, and analyze the economic and political forces that have influenced the development of the program. The essay also seeks to evaluate both the manifest and latent functions of the policy, consider the current debate around Head Start, describe the ideologies and values that have framed the debate around Head Start, and offer recommendations regarding the program. Head Start Program Overview of the Policy The Head StartRead MoreChild Development Is The Heart Of The Head Start Program2025 Words   |  9 PagesAccording to the article from Head Start â€Å"About Us† the Head Start program began in the summer of 1965 as part of President Lyndon Johnson s War on Poverty. Early Head Start was added in 1994. Head Start has served more than 30 million children since 1965, growing from an eight-week demonstration project to include full-day/full-year services and many program options. Head Start and Early Head Start programs support the mental, social, and emotional development of children from birth to age 5. InRead More Early Learning: How Do Head Start Programs Contribute to Success608 Words   |  3 PagesThe Head Start Program contributes to the successful learning of children in a major way. Head Start promotes healthy prenatal out comes, enhances the development of infants and toddlers, and promotes healthy family functioning. The children are giving a better chance to succee d in school and life. Therefore, the rate of human learning and development is in the early years. Head Start is a Federal funded, comprehensive child development program that has an overall goal to prepare children fromRead MoreClinical Rotation At Head Start Program Is Administered By Piedmont Community Actions, Inc.1097 Words   |  5 Pages 2016 Students started clinical rotation at Head Start in Gaffney South Carolina, Located at 501 W. Rutledge Ave. Gaffneys Head Start program is administered by Piedmont Community Actions, Inc. (4) According to the Administration For Children and Families, The Economic Opportunity Act was passed   in August, 1964   which created various programs.   In 1964   President Lyndon Baines Johnson signed the first Head Start Act into legislation. (4)   Ã¢â‚¬Å" Head Start was designed to help break the cycle of povertyRead MoreHead Start1689 Words   |  7 PagesFacility Description For this assignment, I conducted much research on the Head Start Program. I visited the West End Gardens Head Start facility. There, I conducted an interview of three employees, where I sought to gain a better understanding of the overall nature of the Head Start program. This Head Start facility is located at 534 West 4th street in Plainfield, New Jersey. The neighborhood is very urban, where as, there were many people out and about walking on the streets. Its atmosphere isRead MoreThe Social Policy Of Head Start Essay974 Words   |  4 Pagesgovernment sponsored programs like Obama Care and Head Start are social policies enacted to better the living conditions of American citizens. Though social policies are essential and beneficial to the wellbeing of people’s natural laws—moral, ethical, and legal norms by which human conduct is governed in American society—sometimes these policies unknowingly encompass stereotypes and generalities. Specifically speaking, th e social policy of Head Start, which aims to promote school readiness in low-income

Economic Impacts of Business Events

Question: Write a Report on Economic Impacts of Business Events. Answer: Introduction This study deals with introducing business events in Australian Economy and presented in reflective style of writing. Reflective style will help in understanding the knowledge gained by students at the time of attending the class session. Events refer as our lives as well as community and our culture. This takes into consideration private or family events like birthdays and weddings. This also includes religious events like christenings (Stokes, 2015). Business Events Value Pyramid Business Events Value Pyramid consists of four parts. The first part is Visitor economy impacts that measures the economic contribution of international visitors as well as domestic overnight travelers and day trippers travelling beyond 50 Km (Mules Faulkner, 2016). The next part is Total economic impacts that measures the broader economic contribution of local events attendees travelling within 50km as well as event organizers and suppliers. The third part signifies indirect impacts that involve intangible benefits that are generated by business events that are reviewed from the available research insights and needs of the sector. Business Events in Australia The business events in Australia majorly deliver significant economic benefit to Australia (Jago Shaw, 2013). This means business events generates strong visitor yield in a way where there is high daily expenditure of participants. Business events delivers much more than the tourism spend. It depends upon the tourism benefits whereby business events has wide as well as enduring benefits in association with managing business relationships, knowledge as well as transfer and employment industry development. Cultural Significance of Events Events will have either direct or indirect cultural impact in the Australian economy. Direct cultural impacts involve celebrations of cultural diversity as well as enrichment. On the other hand, indirect cultural impact takes into consideration crossing cultural boundaries ad bringing the generations together (Jago Shaw, 2013). Strategic significance of Events Events can even be utilized by government as well as by private sector for supporting range of strategic initiatives. This involves government strategic initiatives such as community event at a local level (Hiller, 2016). It involves tourism promotion both at state as well as federal level. On the other hand, private sector strategic initiatives involve corporate conferences for developing networks as well as stimulating innovation. I would further like to share the meetings and conventions for sharing state of the art information. Value I believe that Value has number of measures that include business events as the travel industry highest yielding sector at the time of taking into account both in terms of direct as well as indirect contributions. I would like to reveal that business events represent multi-billion industries. I have noticed generating export dollars as well as stimulating trade and business migration. Tourism and Economic Impacts of Events Positive Impacts- This involves the destination promotion or increased tourist visits. This means extended length of stay and higher yield by increasing the tax revenue. It takes into consideration job creation as well as attracting the sponsorship fees and grants (Dwyer et al., 2014). Negative Impacts- This means community resistance to tourism, authenticity loss as well as exploitation and opportunity costs. It further affects reputation loss and inflation prices at the same time (Dwyer et al., 2015). Factors that Influence Economic Benefits I have understood that there are wide variety of factors that influences the economic benefits that involves the market area, spending habits, length of event, attribution problem as well as capital investments and capital operating costs. Key Statistics for Australia for the Period 2015 to 2016 Revenue- $ 10.8 Billion Profit- $ 2.2 Billion Annual Growth- 2.4% Wages- $ 2.3 Billion Annual Growth- 1.3% Business- 2166 Figure: Industry Data (Source: Dwyer, Forsyth Spurr, 2016) Business Events that delivers Economic Affluence for Australia The trade proceedings sector elucidates financial activity that straight measures the metrics by foundation the information formation as well as trade. This includes innovation as well as speculation among other positive impacts (Burgan Mules, 2013). International business events plays major role by building strong as well as productive and diverse in an Australian economy. Across the world, trade events act as a tactical tool for attracting trade, investment as well as global aptitude. Governments invest as well as support business event sector for recognizing the high yield as well as long-standing benefits that is possessed from enlargement in the visitor and other knowledge-based economy. Local, state and national governments are keen in supporting Business Events Australia Convention Bureau recognizes the collective responsibility for promoting Australia as a premier international trade proceedings purpose (Mules Faulkner, 2016). It means achieving in conducting seamless as well as united approach that relies upon partnership with Tourism Australia and industry. It takes into consideration the economic gains in the intercontinental proceedings that are widely diffused that provides direct hold from government as well as justified at local, state and national level. I would like to state the action required that involves encouraging stronger teamwork between Tourism Australia as well as State or Territory or Tourism Organization for promoting regional Australia by inviting international delegates for pre and post touring. Social and Economic Impact of large-Scale Business Events for Individuals and Communities I would state the fact that social impact takes into consideration volunteering legacies as well as interest in sport activities. On the other hand, economic impact reveals increased employment as well as tourism activities. I have seen that measuring the financial, environmental as well as social bottom of an event whereby it reflects upon the public attitude that finances in the given condition. It majorly creates balanced view of performance by taking into consideration the performance indicators such as economic, social and environmental impacts (Mules Faulkner, 2016). Conclusion: At the end of the study, I would like to conclude that International business events plays major role in building stronger as well as productive and diverse culture in the Australian economy. In and across the planet, trade events will be used as planned tools for attracting trade as well as speculation and global talent. Therefore, Governments invest more for supporting the business event sector as it will recognize high-yield and long-standing profit in the most appropriate way. References: Burgan, B., Mules, T. (2013). Reconciling costbenefit and economic impact assessment for event tourism. Tourism Economics, 7(4), 321-330. Dwyer, L., Forsyth, P., Spurr, R. (2016). Assessing the economic impacts of events: A computable general equilibrium approach. Journal of Travel Research, 45(1), 59-66. Dwyer, L., Mellor, R., Mistilis, N., Mules, T. (2015). A framework for assessing tangible and intangible impacts of events and conventions. Event management, 6(3), 175-189. Dwyer, L., Mellor, R., Mistilis, N., Mules, T. (2014). Forecasting the economic impacts of events and conventions. Event Management, 6(3), 191-204. Hiller, H. H. (2016). Assessing the impact of mega-events: a linkage model. Current issues in tourism, 1(1), 47-57. Jago, L. K., Shaw, R. N. (2013). Special events: A conceptual and definitional framework. Festival management and event tourism, 5(1-1), 21-32. Mules, T., Faulkner, B. (2016). An economic perspective on special events. Tourism economics, 2(2), 107-117. Stokes, R. (2015). Tourism strategy making: Insights to the events tourism domain. Tourism management, 29(2), 252-262.

Roles and Responsibilities of the Marketers-Samples for Students

Question: Discuss about the sustainable consumption and the roles and responsibilities of the marketers. Answer: Introduction This paper will give emphasis on the sustainable consumption and also on the roles and responsibilities of the marketers. Marketers are considered as an important part of the organization. If proper marketers are not there in the organization, then it can be difficult for the organization to survive in the competitive environment. It is essential for an organization to take into consideration sustainable consumption so that the market share of the company can be increased. Marketers have an essential role to consider the needs and want of the customers. The paper gives emphasis on how marketers are conducting their activities and responsibilities in the recent scenario. Marketers Marketers are one of the essential parts of the organization. The main role is related to enhancement in the operations of the business. The main responsibility of the marketer is to analyze the plans and policies so that proper strategies can be considered for conducting day to day activities of the organization. To increase the goodwill in the international market it is essential to give best towards the activities conducted by the organization. A market survey is also conducted by the organization and proper evaluation is made by taking into consideration the external factors like social, political and social factors. The products and services are also distributed by giving emphasis on the needs and wants of the consumers (Morrison, 2015). Marketers assist the companies to make a proper relationship so that the conflicts do not take place between the customers and the company. It is evaluated that if the organization does not have proper relations with the customers, then it can be difficult to survive in the competitive environment. Marketers consider the return on investment and also analyze the competition level effectively in the market. At the time of promoting the product in the market, it is important to give focus on the wants of the customers. The marketer also gives emphasis to solve the queries and also problems of the customers so that they can purchase products and services with satisfaction. If the problems and queries of the customers are not resolved properly, then it can give negative impact on the image of the company. Proper communication is also important for an organization to operate its activities effectively. If there is no proper communication in the organization then it can lead to conflict and dissatisfaction of the customers. Globalization helps the organization to promote the products and services on the international platform. If the products and services are not promoted effectively on the international level then it can be difficult to operate the functions properly. By analyzing the marketing environment it is essential for the marketer to enhance the promotional tools properly. Marketers also give emphasis on the new products and services that assist the company to increase its sales in the market. Marketer assists to maintain a good image in the market. The promotion of the products and services are done by the marketers only, and then the only company can accomplish its goals and objectives properly (Lemon, 2016). Marketers are not doing enough to direct their target markets towards the sustainable consumption It is important to enhance the quality of life so that the natural resources can be taken into consideration without any wastage. Sustainable consumption is concerned with the utilization of the products and services in such a manner that the basic needs and wants are satisfied in a proper way. It is essential to give focus on the environmental impacts so that the company can easily accomplish its goals and objectives. To increase the activities it is essential to give focus in the sustainable consumption (Malaval and Benaroya, 2013). It is evaluated that the company can easily promote sustainable consumption and it will also help to enhance the share of the market effectively. The culture in the organization is also maintained if proper sustainable development is taken into consideration. If the sustainable consumption is considered then it is evaluated that demand and consumption of the consumers enhance effectively. The sustainable growth and consumption assist to consider proper growth and success of the company (Lu et al., 2014). So it is essential that marketers and companies should focus on expanding it on the international market. Marketer tries to give emphasis on the taste and likings of the consumers so that sustainable consumption can be considered properly. Sustainable consumption can be considered by giving focus on the factors that remain in the market. It is important to maintain proper standards so that the goals and objectives can be accomplished in a proper way. Trust and cooperation are also necessary so that the organization can grab the market share on the international platform. It is also evaluated that mission and vision are also taken into consideration by the marketers (Bart et al., 2014). If marketers are considered then it is analyzed that they are not conducting the activities in directing the target market towards the sustainable consumption. The negative impact is analyzed on the overall performance of the organization. Also, the strategies and policies are not considered by the marketers in the market. If the recent situation of the market is considered then it is analyzed that growth can only be achieved by the company when there are proper strategies considered by the organization (Juster, 2015). When the marketers do not give focus on the requirements of the consumers, then it is evaluated that negative effect is seen on the overall profitability and growth of the company. Goodwill of the company is also affected when in many situations the marketers are not able to attain profits in a proper manner. As it is seen that competition level is increasing day by day, so it is also giving effect to the responsibility of the marketers (Lusch and Vargo, 2014). It is the responsibility of the marketer to analyze that the supply of the products and services in the international market is proper, so that the sales can be increased. Proper communication should also be maintained so that the conflict does not take place in the organization. It is very essential to have proper communication between the company and the consumers so that the products can be supplied in proper manner globally (Klimchuk and Krasovec, 2013). There are various situations in which the consumers are not able to buy the products from the marketers. It is essential for the marketers to contribute towards the sustainable consumption so that the day to day operations can be done properly. The duty of the marketer is to give emphasis on the culture and also to consider the environment. There are many situations in which the marketers are not able to grab the attention of the consumers. But it can give negative impact on the buying pattern and also on the behavior of the consumers towards the products (Barrett and Weinstein, 2015). Buying behavior should also be considered by the consumers, so that the products and services offered to the consumers can be done properly. If profitability is enhanced by the company then it is evaluated that company can work properly to accomplish the goals and objectives of the organization. To survive in the competitive environment profits are important for the organization, so that the activities can be conducted effectively (Solomon, 2014). So by analyzing all the information, it is seen that marketers are important for the organization. Without marketers, the company will not be able to complete the activities on time. Marketing strategies should also be considered so that the level of competition or impact of the competition can be minimized. To enhance the goodwill in the market it is important to give emphasis on increasing the satisfaction level of the consumers. The aim of the marketers is to give focus on the overall profitability and also on the goals and objectives of the organization. The marketers should give emphasis on increasing the demand and also the profits of the company so that growth can be attained (Holliman and Rowley, 2014). So, to increase the overall performance and also the profitability the marketers should give focus on enhancing the goodwill in the market. If the goodwill is maintained properly, then the targets can also be attained effectively. It is essential to have proper control over the marketing strategies also so that it can result in the loss of the company. If proper marketing strategies are taken into consideration then it can be easy for the organization to introduce new products and services in the market. Also, the marketer should have proper knowledge about the products that are offered to the consumers; so that the queries or the questions can be answered in a proper manner (Naeem et al., 2013).It is also seen that if organization have capable marketers that it is not difficult to accomplish the overall profitability and growth of the company. Capable marketers are necessary to enhance the operations in a proper manner and also to help the organization to accomplish overall targets. Marketers are considered as an asset to the organization. So, they should be taken into consideration by having proper decisions. References Barrett, H. and Weinstein, A., 2015. Corporate entrepreneurship, the marketing mix, and business performance. InProceedings of the 1997 Academy of Marketing Science (AMS) Annual Conference(pp. 144-150). Springer, Cham. Bart, Y., Stephen, A.T. and Sarvary, M., 2014. Which products are best suited to mobile advertising? A field study of mobile display advertising effects on consumer attitudes and intentions.Journal of Marketing Research,51(3), pp.270-285. Holliman, G. and Rowley, J., 2014. Business to business digital content marketing: marketers perceptions of best practice.Journal of research in interactive marketing,8(4), pp.269-293. Juster, F.T., 2015.Anticipations and purchases: An analysis of consumer behavior. Princeton University Press. Klimchuk, M.R. and Krasovec, S.A., 2013.Packaging design: Successful product branding from concept to shelf. John Wiley Sons. Lemon, K.N., 2016. The Art of Creating Attractive Consumer Experiences at the Right Time: Skills Marketers Will Need to Survive and Thrive.GfK Marketing Intelligence Review,8(2), pp.44-49. Lu, L.C., Chang, W.P. and Chang, H.H., 2014. Consumer attitudes toward bloggers sponsored recommendations and purchase intention: The effect of sponsorship type, product type, and brand awareness.Computers in Human Behavior,34, pp.258-266. Lusch, R.F. and Vargo, S.L., 2014.The service-dominant logic of marketing: Dialog, debate, and directions. Routledge. Malaval, P. and Benaroya, C., 2013.Business to Business Marketing(No. halshs-00876066). Morrison, M.A., 2015. A look at interactivity from a consumer perspective. InProceedings of the 1998 Academy of Marketing Science (AMS) Annual Conference(pp. 149-154). Springer, Cham. Naeem, B., Bilal, M. and Naz, U., 2013. Integrated marketing communication: a review paper.Interdisciplinary journal of contemporary research in business,5(5), pp.124-133. Solomon, M.R., 2014.Consumer behavior: Buying, having, and being(Vol. 10). Upper Saddle River, NJ: Prentice Ha