Tools of Research - 1778 Words

TOOLS OF RESEARCH * Research Tool – is a specific mechanism or strategy the researcher uses to collect, manipulate, or interpret data. * Research Methodology – is the general approach the researcher takes in carrying out the research project, to some extent, this approach dictates the particular tools that the researcher selects. THE SIX GENERAL TOOLS OF RESEARCH 1. The library and its resources For thousands of years, the library served primarily as a repository of books and manuscripts. It was, for the most part, only a slowly expanding universe of knowledge, one that could be comfortably contained within masonry walls. In the 20th century, the role of the library changed. An explosion of information occurred. Research†¦show more content†¦An FTP client program initiates a connection to a remote computer running FTP server software. After the connection is established, the client can choose to send and/or receive copies of files, singly or in groups. To connect to an FTP server, a client requires a username and password as set by the administrator of the server. D. Electronic Mail Electronic mail service, more commonly known as e-mail, allows people to communicate quickly with one another. A single message can be sent directly to one or many individuals at a single time. Unlike mail delivered by the postal service, a message sent correctly through e-mail is generally delivered in a matter of seconds, no matter where in the world the receiver is. E. News The news feature of the Internet is like a huge bulletin board on which people post messages and comments for others to react and add to. 3. Techniques of measurement Measurement is limiting the data of any phenomenon- substantial or insubstantial- so that those data may be interpreted and, ultimately, compared to an acceptable qualitative or quantitative standard. * Substantial Measurement is measurement of observable objects or variables and has an obvious basis in the real world. e.g. area, height. * Insubstantial measurement exists only as concepts (opinions, ideas, feelings and other intangible entities) * FOUR SCALES OF MEASUREMENTS A. Nominal Scale ofShow MoreRelatedTools of Research1785 Words   |  8 PagesTOOLS OF RESEARCH * Research Tool – is a specific mechanism or strategy the researcher uses to collect, manipulate, or interpret data. * Research Methodology – is the general approach the researcher takes in carrying out the research project, to some extent, this approach dictates the particular tools that the researcher selects. THE SIX GENERAL TOOLS OF RESEARCH 1. The library and its resources For thousands of years, the library served primarily as a repository of books and manuscriptsRead MoreA Research Study On Tools1342 Words   |  6 PagesB3c. Tools Each researchers study was either quantitative, qualitative or both also if there are a subtype being used such as descriptive. Therefore, depending on the method used the researchers may have used the same or different tools. The tools utilized by a researcher for the aforementioned methods may include but are not limited to the following: in-depth interviews, dairies, rating scales, questionnaires, audio equipment, physiological measurements, observation scoring, and software toRead MoreEvaluation Of A Research Tool Essay1948 Words   |  8 Pagesedu/sommerb/sommerdemo/intro/validity.htm b. Data shows validity when the test or tool used to obtain the data is believable. Two different ways of determining validity is internal and external. Internal research will show whether the research tool used has measured what the research determined from the beginning it would measure. External research can be used to generalize what the research found into other areas that are similar to the research. A researcher can use three methods to find the validity of a testRead MoreTools Of Research And Reflection1815 Words   |  8 Pages1500 Word Assignment Tools of Research Reflection – Listening To Needs Of Poverty Fall 2014 By: Charmaine Warford The tools of research and reflection available to the church to ensure it is listening deeply to the needs of the poor, prisoners, the blind and the oppressed are many and varied. There are both quantitative and qualitative means of research that can be used for reflection by the church to assess the needs of the people. Issues such as poverty are being dealt with by the churchRead MoreMarketing Research Tools Essay1277 Words   |  6 PagesMarketing Research Tools Strategic and tactical decisions need to be made when an organization needs to achieve the objectives of the research. Market research is a strategic step in determining the best solution for discovering opportunities and acquiring clients. This is the first critical step in the marketing department that creates a foundation for what a company needs to research to identify what opportunities are given and what steps need to be taken to achieve the goals. The process providesRead MoreMarketing Research Tools Essay1310 Words   |  6 PagesMarketing Research Tools Once a decision is made to use marketing research, management goals and objectives determine the type of selection methods used. There are a wide range of market research tools and methods available to decision makers. Depending on the goals and objectives of the company, researchers have many options. Some of the research tools include mail and web surveys, personal interviews, and focus groups. This paper will discuss and differentiate among the various tools used in primaryRead MoreMarketing Research Tools Essay1198 Words   |  5 PagesMarket Research Tools Marketing research is primarily focused on two categories of research: primary and secondary. These two forms of research provide insight into the driving source of the business, consumer behavior and attitudes, and possible pitfalls to the business. Secondary research provides knowledge gathered from within the business or already published information from outside of the business. Primary data is collected with specific purpose of creating a marketing strategy for the businessRead MoreKellogg Company Research Tools1139 Words   |  5 PagesCOMPANY RESEARCH TOOLS Kellogg Company Research Tools Beth Darago, Carole Firth, Chandra Pinkney University of Phoenix Marketing Research – MKT441 August 17, 2009 Kellogg Company Research Tools Introducing a new product into the market can be a very challenging process for organizations with competing businesses of the same target market. In order to understand consumer needs, purchasing behavior, and market niche, product and consumer analysis is studied in many forms of research. IntroducingRead MoreMarketing Research Tools Essay1215 Words   |  5 PagesMarketing Research Tools As a team of six investigating how to overcome the four different research tools, many ideas will flow through to allow the reader to get the most out of what is being taught. The team wants for the reader to indulge themselves in a company who will compare and contrast the selected tools available. Team C will choose to show the reader that tool is the most applicable and which tool is the least applicable. With this to be read and evaluated the team asks the readerRead MoreMarketing Research Tools Paper1080 Words   |  5 PagesResearch Methodologies Many companies use different research tools when conducting primary and secondary research. This paper will discuss the several research tools used and discuss the differences in primary and secondary research when using qualitative and quantitative approaches. Once that has been established, there will be discussion as to which tools are used for each approach and why. Primary Research Primary research also called field research is the most common approach. Primary research