Green Mountain Coffee Roasters free essay sample

This one of the reason why are the Green Mountain coffees is different from those of other specialty coffee companies. On the other hand, Keurig also gives Green Mountain access to the office and one-cup segment. iii. High Distribution GMCR flushes nitrogen into its packaged coffee and employ one-way value bag packaging technology that provides a minimum shelf life of six months for the company coffee as customer is able to retain the freshness of the coffee in the package. This in turn, allows GMCR to expand it’s distribution, without any worries about compromised quality. v. Socially Responsible Business Practices GMCR is a supporter of social and environmental causes, and being listed in the â€Å"100 Best Corporate Citizens† and â€Å"The World’s Most Socially Responsible Companies† lists. This acts as a bonus to the company’s outlook and reputation. v. Widely Available GMCR’s products are widely available in the market. Assume that in China the only way to get Green Mountain Coffee is via their website. Based on this assumption, how well does Green Mountain provide the consumer with form, time, place and ownership utility? (40 marks) 2. Give a few examples for each of the following types of competition faced by Green Mountain: direct competition, and competition among substitute goods. (20 marks) 3. Describe how two major economic factor changes might affect Green Mountain’s marketing decisions. Explain each fully. (20 marks) 4. Discuss and explain whether Green Mountain has fulfilled each of the four levels of the social responsibility pyramid. (20 marks)